Living Longer Has a Price: Planning for Long-Term Care

Tonya Pilichowksi • October 25, 2025

Have you ever watched a loved one need long-term care? Maybe it was a parent who required help after a fall, or a grandparent who eventually needed around-the-clock support in a nursing facility. These situations are never easy — and they’re becoming more common.


The good news is that Americans are living longer than ever. The harder truth is that with longer lives come higher chances of needing help with daily living and medical care as we age. According to the U.S. Department of Health and Human Services, nearly 70% of people over 65 will require some form of long-term care in their lifetime.


That care could take many forms:


  • Occasional home health visits.
  • Assistance with bathing, dressing, or meals.
  • An extended stay in a nursing home with 24-hour support.
     

And the cost? The average private nursing home room runs $330–$400 per day. Even a few months can take a heavy toll on savings. Over time, those expenses can wipe out retirement funds and significantly reduce what you hoped to pass along to your family.


This is why planning for long-term care is so important — not only for financial reasons, but also to protect your loved ones from difficult decisions down the road.



Why Plan Ahead for Long-Term Care?

Most people don’t start thinking seriously about long-term care (LTC) until retirement approaches. But the earlier you plan, the better positioned you’ll be.


Buying LTC insurance earlier in life comes with distinct advantages:


  • Lower premiums: Younger and healthier applicants usually qualify for better rates.
  • Greater eligibility: Health conditions that often develop in your 50s or 60s can disqualify you later.
  • Potentially fewer lifetime costs: Locking in coverage early may mean paying less over time.
     

Waiting until a health event occurs often means you’re no longer insurable. That’s why thinking about long-term care insurance while you’re still healthy can be one of the most caring decisions you make for your future self and your family.



Alternatives to Traditional LTC Insurance

Insurance isn’t the only way to plan. Some people prefer to invest  money they would otherwise spend on premiums, with the hope of covering future long-term care needs out of pocket.


This strategy can work, but it carries risks:


  • Investment returns may not keep pace with rising LTC costs.
  • Unlike insurance, invested assets won’t automatically adjust for inflation.
  • Without protection, a long-term care event could still drain your savings quickly.
     

A middle-ground option is a hybrid life/LTC policy. These newer products combine the protection of life insurance with the flexibility of long-term care benefits. If you never need LTC, your family still receives a life insurance benefit.


Finally, those with significant assets may choose to self-fund their care. But even then, having a plan in place ensures resources are allocated wisely.



What to Consider When Making Your Decision

Planning for long-term care isn’t one-size-fits-all. A few factors can help guide your choice:


  • Where you live: LTC costs vary widely by region. Urban areas and higher-cost states often have more expensive care options and higher insurance premiums.
     
  • Your family’s health history: If longevity or chronic conditions run in your family, coverage may be more important.
     
  • Your financial picture: Review your assets, retirement savings, and insurance to see where LTC fits.
     
  • New product options: Hybrid plans and flexible coverage designs offer more choices today than in the past.



More Than Money: Protecting Your Loved Ones

At its heart, long-term care planning isn’t just about dollars. It’s about sparing your spouse, children, or other loved ones from the stress of figuring out how to care for you if the time comes. Having a plan means:


  • They won’t need to scramble to cover costs.
  • They won’t have to make rushed decisions about facilities or in-home care.
  • They can focus on supporting you emotionally, rather than worrying about finances.
     

That peace of mind is one of the greatest gifts you can give.



The Takeaway

Living longer is a blessing — but it comes with responsibilities. Planning ahead for long-term care helps ensure your future needs are met without placing a heavy burden on your family.


Whether you choose traditional LTC insurance, a hybrid product, or a self-funded approach, what matters most is having a plan in place.


If you’re not sure where to start, you don’t have to figure it out alone. We’re here to help you explore your options and craft a strategy that protects both your financial future and your loved ones’ peace of mind.

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