Hearing Insurance and Medicare: What You Need to Know (and Might Not Realize)

Tonya Pilichowksi • August 11, 2025

For millions of older Americans, hearing loss is more than a minor inconvenience—it’s a serious quality-of-life issue. Yet many people approaching Medicare age are shocked to learn that traditional Medicare offers almost no coverage for hearing aids or related services. With hearing care tied closely to mental health, communication, and even fall prevention, understanding your options under Medicare is more important than ever.


This article explores what Medicare does and doesn’t cover when it comes to hearing, the potential of Medicare Advantage plans, and the latest innovations in over-the-counter (OTC) and smart hearing technologies—some of which may surprise you.


The Hearing Loss Epidemic Among Seniors

According to the National Institute on Deafness and Other Communication Disorders, about one-third of Americans aged 65 to 74 experience hearing loss, and nearly half of those over 75 have difficulty hearing. Yet fewer than 20% of those affected use hearing aids, primarily because of cost and access issues.


Hearing aids typically cost between $1,000 and $7,000 per pair, depending on technology and customization. They often need to be replaced every 3–5 years and are rarely covered by traditional Medicare.


What Original Medicare Covers (and Doesn’t)

Original Medicare (Parts A and B) provides very limited coverage when it comes to hearing care. Here’s a breakdown:

  • Not covered: Routine hearing exams, hearing aids, and hearing aid fittings.
     
  • Covered under specific circumstances:
     
  • Diagnostic hearing and balance exams when ordered by a physician to determine the cause of a medical condition (e.g., dizziness, vertigo).
     
  • Cochlear implants and certain bone-anchored hearing aids (BAHAs), when considered medically necessary.
     

When coverage applies, Part B pays 80% of the Medicare-approved amount after the deductible, and you’re responsible for the remaining 20%.


Medicare Advantage (Part C): A Potential Workaround

Many people turn to Medicare Advantage (MA) plans, offered by private insurers, to obtain broader benefits including hearing care.


Over 95% of MA enrollees have access to some level of hearing benefits, according to a 2024 Kaiser Family Foundation study. These benefits vary by plan but may include:

  • Partial or full coverage for hearing aids (typically up to a capped dollar amount).
     
  • Routine hearing exams.
     
  • Access to a network of approved audiologists and providers.
     
  • Discounts on hearing aid batteries and services.
     

However, there are caveats. Plans may:

  • Require you to use specific hearing aid brands or approved providers.
     
  • Offer limited coverage of hearing aids (for example, coverage for only one device per ear every few years).
     
  • Limit coverage to basic models, with out-of-pocket costs for advanced features.
     
  • Require prior authorization or referrals.
     

Before choosing a Medicare Advantage plan, it’s wise to review the fine print or consult with a licensed insurance agent to determine exactly what’s included.


Surprising Developments: Over-the-Counter Hearing Aids and Smart Tech Solutions

A major shift in hearing accessibility occurred in October 2022, when the FDA authorized the sale of over-the-counter (OTC) hearing aids for adults with mild to moderate hearing loss. This change made hearing devices more affordable and accessible by eliminating the need for a prescription, custom fitting, or audiologist visit.


What Are OTC Hearing Aids?

OTC hearing aids can be purchased at major retailers and online, with price points ranging from $200 to $1,000. Designed to be self-fitted and adjustable via smartphone apps, popular models from Lexie, Jabra Enhance, Sony, and Bose allow users to personalize sound settings to suit their hearing profile.

These devices are especially useful for those with age-related hearing loss, and often include features such as:

  • Directional microphones
     
  • Noise reduction
     
  • Bluetooth audio streaming
     
  • Rechargeable batteries
     
  • Sleek, discreet designs
     

Though Original Medicare doesn’t cover OTC hearing aids, some Medicare Advantage plans offer flexible health allowances or spending cards that can be used to purchase them. This coverage is limited today but may expand in the coming years.


Apple AirPods Pro: Hearing Help in Your Pocket?

One of the most interesting and accessible tech options for mild hearing loss isn’t a hearing aid at all—it’s Apple’s AirPods Pro.


With features like Conversation Boost and Live Listen, AirPods Pro (1st and 2nd generation) can act as quasi-hearing aids in certain situations:

  • Conversation Boost uses beamforming microphones to amplify the voice of the person directly in front of you, while minimizing background noise.
     
  • Live Listen streams audio directly from your iPhone’s microphone to your AirPods, turning your phone into a directional mic you can place closer to a speaker or lecturer.
     

While not FDA-approved hearing aids, these features make smart earbuds an attractive option for tech-savvy users or those hesitant to invest in traditional devices. For iPhone users already comfortable with Apple’s interface, it’s a low-risk way to start managing mild hearing loss.


Other Emerging Technologies

The future of hearing care is being shaped by consumer electronics and AI. Some noteworthy developments include:

  • Samsung Galaxy Buds and Google Pixel Buds offer ambient sound amplification modes.
     
  • Nuheara IQbuds market themselves as “hearables” designed for speech enhancement in noisy settings.
     
  • AI-powered devices from companies like Starkey and Widex can auto-adjust sound settings based on real-time environments and personal preferences.
     

As these technologies evolve, the line between “hearing aid” and “wearable tech” continues to blur—especially for younger seniors or those unwilling to wear a medical-looking device.


What You Can Do Right Now

If you’re enrolled in Medicare and are concerned about hearing coverage, here are a few proactive steps:

  1. Check your current Medicare plan’s coverage for hearing services and devices.
     
  2. Compare Medicare Advantage plans during the Annual Enrollment Period (October 15 – December 7), with an eye on hearing aid benefits.
     
  3. Explore OTC hearing aids and consider tech-based alternatives like the AirPods Pro.
     
  4. Look for local nonprofit clinics or universities that offer free or discounted hearing exams and devices for seniors.
     

Final Thoughts

Hearing loss doesn’t have to mean isolation, frustration, or thousands of dollars in expenses. Thanks to a growing marketplace of Medicare Advantage plans, OTC hearing aids, and smart hearing technologies, older adults have more options than ever before to reconnect with the world around them.


Whether you’re planning for your own care or helping a loved one navigate the system, a little knowledge can go a long way toward ensuring better hearing—and better health—for years to come.


By Tonya Pilichowksi August 4, 2025
Retirement is one of the biggest financial goals you'll ever plan for, but how do you know how much you’ll actually need to retire comfortably? Whether you dream of tra veling the world or relaxing at home with grandkids, knowing your number is the first step toward making that dream a reality. Here’s how to calculate how much you’ll need for retirement. 1. Estimate Your Annual Retirement Expenses Start by visualizing your retirement lifestyle and listing the associated costs. Even if your spending will drop after you retire (for example, no more commuting or work-related expenses), you’ll still have to budget for essentials like: Housing (rent/mortgage, maintenance, property taxes) Utilities and groceries Transportation Health insurance and out-of-pocket medical costs Travel and leisure Taxes (don't forget that many types of retirement income can be taxed) Quick tip: Most people aim to replace about 70% to 80% of their pre-retirement income. So, if you make $100,000 per year, you may want to plan for $70,000–$80,000 per year in retirement spending. 2. Estimate How Long You’ll Be Retired Think about when you plan to retire and how long you might live. While no one can predict the future, it’s smart to plan conservatively. If you retire at 65 and live to 90, that’s 25 years of retirement. Planning for 30 years gives a buffer in case you live longer or face higher-than-expected expenses. Note: That number should be higher if you intend to retire early. 3. Calculate Your Total Retirement Needs Now multiply your expected annual retirement spending by the number of years you plan to be retired. Example: $60,000 per year × 30 years = $1.8 million This gives you a ballpark number—before factoring in inflation or investment returns. 4. Factor in Inflation Don’t forget inflation! A dollar today won’t go as far tomorrow. Even a modest 2–3% annual inflation rate can significantly impact your spending needs over time. To stay ahead, your retirement plan should assume rising costs, especially in areas like healthcare. 5. Consider Other Income Sources Your total retirement needs don’t all have to come from savings. Subtract any income you’ll receive in retirement from sources such as: Social Security Pensions Annuities Rental income Part-time work or side gigs Let’s say you need $70,000 per year and expect $30,000 from Social Security. That means your savings need to generate the remaining $40,000 annually . 6. Fine-Tune With a Retirement Expert To get a more accurate number, consider working with an expert financial advisor. Advisors have the tools and knowledge to factor in: Investment returns Social Security unpredictability Taxes Inflation Longevity risk Varying expenses over time 8. Planning for Early Retirement: Don’t Forget Healthcare Costs If you’re thinking about retiring before age 65 , you’ll need to budget for one major cost: health insurance . Medicare doesn’t kick in until age 65, so until then, you’ll need to secure your own health coverage. That could mean COBRA, ACA marketplace plans, or private insurance—none of which are cheap. How much should you budget? Using 2025 costs, the average person needs $10,000-$20,000 per year to cover health expenses, including health insurance premiums, copays, prescriptions, etc.  If you're retiring early, you may need an extra $50,000–$200,000 (or more) set aside just for healthcare expenses before Medicare kicks in, depending on how many years you intend to be retired before the age of 65. Bottom line: Preparing for your retirement is one of the most important financial plans you will ever create. We are here to help if you are interested in working with an independent, expert financial advisor to make your future dreams a reality!
By Tonya Pilichowksi July 28, 2025
Navigating Medicare: Why Partnering with a Trusted Agent Matters More Than Ever
By Tonya Pilichowksi July 21, 2025
Kill Your Headache with No Pills 
By Tonya Pilichowksi July 14, 2025
Stay Safe in the Summer Sun: Protecting Yourself from Heat and UV Exposure
By Tonya Pilichowksi July 7, 2025
Life Insurance: What to Expect When You're Applying 
By Tonya Pilichowksi June 26, 2025
Traveling This Summer? Make Sure Your ACA Plan Comes With You
By Tonya Pilichowksi June 23, 2025
Filling the Gaps: Dental, Vision, and Hearing Coverage for Medicare Beneficiaries
By Tonya Pilichowksi June 12, 2025
What’s Really on Retirees’ Minds? Top Concerns as Retirement Approaches 
By Tonya Pilichowksi June 9, 2025
A Two-in-One Solution: How Hybrid Life Insurance Can Help You Create a Smarter Plan for the Future
By Tonya Pilichowksi June 9, 2025
Juneteenth & Health Equity: Celebrating Freedom and Access
Show More